In a competitive market, the capacity of conquering new customers and build in the loyalty of the existing one is a key factor for Success. Customers must become the core of your business. As so, CRM (Customer Relationship Management) is the technology that enables companies to make this a reality.

In order to face this emerging challenge, SGI took on hands the specialization of Microsoft Dynamics CRM and tailored it for the car business, by creating a specialized and exclusive team for its development, implementation and clients support.

This solution covers all areas of the Front Office: Automotive management, Marketing, Services and Sales.

Integration with Microsoft Outlook

• User interfaces through Microsoft Outlook or Microsoft Internet Explorer.

• Familiar and easy to use as it is based on world’s most used individual management tool: Microsoft Outlook.

Integration with your business solution (DMS, ERP) and other solutions with support to open source technologies such as XML and Web Service. Allows efficient and cost effective integration with third parties applications, regardless of its technological platform or programming language.

Integration with Microsoft Office applications – such as Word (mail merge) and Excel (reports and worksheets), can work Off-line through SQL-Server replication.

Extensive customization to best fit complete business management of each business

Best practices streamlining and automation

• Customized communications and campaign templates, saving time and reducing costs.

• Plan and track activities, tasks, budgets, and details for each marketing activity

• Track all activities and interactions for each contact or account

Email management, including auto response and mail merge.

Sales Force automation

Get your sales force quickly up to speed with the advanced but easy-to-use features of Microsoft Dynamics CRM. Take advantage of a highly intuitive interface and embedded Microsoft Office capabilities to boost sales productivity, streamline sales cycles, automate lead management, and gain insights to drive more sales

• Simpler but more extensive workflow processes from daily activities, Test Drives monitoring, financing contracts, Vehicles documentation, etc.

• Better control Lead and opportunities • Enhanced Sales Pipeline and increased revenues.

• Track all activities and interactions for each contact or account

• Sales territory definition and control

• Direct Control of Vehicles stocks, Reservations and Sales by the Sales team

• Sales processes executed by the Sales team (deals, business proposals, etc.)

Campaign management

• Powerful clients and prospects segmentation with easy creation of target lists Embedded Mail Merge capabilities to instantly send mass communications by letters, fax or email.

• Create on-the-fly campaigns with the Quick Campaign Wizard.

• Measure your marketing success with key performance indicators (KPIs) and track campaign indicators with built-in reports (responses, expected results, investments and revenues, etc.)

Covering of Sales Cycle – from Prospect to repeat./ Client Value

 Customers should be your company’s focus. His value should be captured and increased as you take more steps on his conquering cycle. With Microsoft CRM Dynamics Automotive this process is easily taken with clear benefits to both sides – customer and business, with its 360-degree customer view.

• Acquiring/Conquering cycle

Prospects data base analysis allowing:

• Data segmentation

• Lead qualification on target segments

• Activities distribution to Sales team and control

• Test Drive campaigns and follow up

• Events and follow up

• Monitoring generated Leads

• Sales pipeline and funnels

• Loyalty cycle

• Post Sales data segmentation for Marketing activities

• Maintenance plan ( Service plans) follow up

• Summer and Winter campaigns

• Cross Sell and Up Sell campaigns • Inspections campaigns

• Convenience campaigns

• Parts campaigns

• Complaints and its handling

• Repeat cycle

• Activation for possible new vehicle sale (After 4th year or other given parameter)

• Monitoring financial contracts and reactivation 6 month before ending

• On new car models launching

• Sales activities by car age or number of Kms